February - October 2023
UNDP
Digital platform tackles cocoa supply chain traceability in West Africa, ensuring deforestation-free practices and empowering farmers.
UNDP concept proposes a digital platform to track cocoa from farm to buyer. It addresses challenges like remote locations, low digital literacy, and data collection errors. The platform will be user-centric, catering to farmers, government representatives, and buyers. It aims to promote sustainable practices, improve data collection, and connect stakeholders for a transparent and ethical cocoa supply chain.
Platform
Android , iOS & PWA
Timeline
February - October 2023
Role
UI / UX designer & researcher
Key problem statement
Transparency Issues :
Difficulty in tracing cocoa origins fuels deforestation concerns
Limited Infrastructure :
Remote locations, poor internet connectivity hinder data collection.
Data Obstacles :
Inconsistent data collection practices create challenges in verification.
Unmotivated Farmers :
Lack of incentives discourages sustainable practices.
Inefficient Management :
Stakeholders need improved tools for task management and data verification.
Business goals
User goals
Concept design
In conducting a disruption scan and heuristic analysis of 8 applications, we evaluated dealers' experiences, identifying strengths and weaknesses. These insights guided the development of our design system, drawing inspiration from successful elements and addressing shortcomings to create an unparalleled dealer portal.
Ensure deforestation-free cocoa certification for EU compliance.
Empower farmers and connect them with buyers for better opportunities.
We initiated design sprints to foster cross-departmental collaboration, involving Product Designers, UX designers, researchers, business leaders from diverse verticals, and Creatives who contributed innovative ideas. The goal of these sprints is to unite teams towards a common objective: enhancing our consumer experience by addressing our users' current challenges.
Final consensus
In conclusion, this project offers a unique opportunity to address critical challenges in the West African cocoa supply chain. By implementing a user-centric, digital traceability system, we can ensure deforestation-free cocoa reaches consumers, empower farmers, and promote sustainable practices. Through a three-phase approach encompassing stakeholder needs assessment, intuitive UI/UX design, and scalable development, this project has the potential to revolutionize the cocoa industry, creating a win-win situation for farmers, buyers, and the environment.
