December 2023
ABG
Developing a user-friendly portal for 50,000+ dealers, improving operations, and increasing sales in the paints industry through enhanced engagement.
Grasim Paints' revolutionary Dealership Management System (DMS) is poised to transform the paint industry for over 50,000 dealers nationwide. This user-centric platform priorities sustained dealer engagement, brand loyalty, and boosted sales. I spearheaded user research across 10 centers in 4 zones, synthesising data to inform key UX design decisions. Over 6 months, I crafted and iterated on over 600 screens, followed by user testing to refine the dealer experience for optimal usability. My research and design contributions ensured a seamless and user-friendly interface, empowering dealers and optimizing Grasim Paints' extensive dealership network.
Platform
Website
Timeline
December 2023
Role
UI / UX designer & researcher
Optimising interfaces
Leading user research across 10 centers in 4 zones—Mumbai, Pune, Satara, Chandigarh, Gurgaon, Kolkata, Jaipur, Hyderabad, Kurnool & Bangalore—I played a pivotal role in synthesizing data for key UX design decisions. Over 6 months, I created 600+ screens across multiple iterations. Post-business approval, I conducted user testing to refine the dealer experience, ensuring optimal usability. My multifaceted contributions shaped the project, integrating research insights into a seamless and user-friendly interface.
Business goals
Informed by heuristic analysis, competitive benchmarking, and input from both business and users, we iteratively refined the application's information architecture through multiple revisions.
User goals
HMW create a DMS tool that can
Initial low fidelity designs
Based on the implementation of design sprints and the creation of low-fidelity wireframes, we progressed towards the development of our application's design system. We created extensive design systems for web & mobile both
