Grasim Paints' revolutionary Dealership Management System (DMS) is poised to transform the paint industry for over 50,000 dealers nationwide. This user-centric platform priorities sustained dealer engagement, brand loyalty, and boosted sales. I spearheaded user research across 10 centers in 4 zones, synthesising data to inform key UX design decisions. Over 6 months, I crafted and iterated on over 600 screens, followed by user testing to refine the dealer experience for optimal usability. My research and design contributions ensured a seamless and user-friendly interface, empowering dealers and optimizing Grasim Paints' extensive dealership network.