Our client, an esteemed Indian conglomerate, sought to launch a new D2C app for their hydroponic business. We prioritised empathy, understanding app usage, and grocery shopping behaviour. Analysing global premium apps, we synthesised insights to design a desirable, premium experience. Our approach extended to crafting style guides with a colour palette reflecting the products and brand packaging, ensuring a consistently premium feel across the application and website

My Role
In the project, I played a pivotal role as the lead designer, overseeing the entire design process from research and screen creation to making them development-ready. Managing a team of three designers, including myself, I ensured seamless collaboration. During the support phase, I took on the responsibility single-handedly, guiding the development team to bring the designs to fruition. Additionally, I actively participated in client conversations, playing a key role in convincing them to proceed with the meticulously crafted designs.